OTT platform Aha forays into Metaverse with 'Ahaverse'
OTT platform Aha is all set to foray into the metaverse with the launch of 'Ahaverse' – which as per them is directed towards the younger generation who are exposed to newer forms of technology. The platform is planning to offer a group viewing experience through Avatars, options to visit sets of shows like Telugu Indian Idol and Unstoppable
Ahaverse, which is set to launch in March, will give brands an opportunity to own the show sets and create product and experience centres, offering them more ways to interact with consumers. In an exclusive conversation with BestMediaInfo.com, Kartheek Kanumuru, Head of Marketing at Arha Media and Broadcasting and Nitin Burman, Head-Non-Subscription Revenue, Arha Media and Broadcasting spoke about the multiple possibilities for the people as well as the advertisers in the Ahaverse. At Aha, the culture we have inculcated is that we want to try new things and for that, we have a new initiative department as well.
Source
@Facebook_Metaverse_Nfts
