Pussy Riot Pitches Metaverse ‘Utopia’ With Virtual Social Network IMVU
Pussy Riot is setting up shop in the metaverse. On Wednesday, during NFT NYC, online virtual social networking site IMVU and Pussy Riot founding member Nadya Tolokonnikova announced the launch of a Web3 community space called Utopia. Founded in 2004, IMVU is a 3-D virtual world and social network platform where users can create personalized avatars, explore various virtual destinations, and interact with others via chat and events.
No stranger to enlisting Web3 to support important causes, Tolokonnikova was a founding member of Ukraine DAO, which raised money for people affected by the Russian invasion of Ukraine, and Unicorn DAO to support women and LGBTQ+ artists. Similarly, Utopia delivers a virtual "Pink Church" to foster gender equality, activism, and social justice while promoting connection, self-expression, and creativity. IMVU says four exclusive NFT drops are planned for Utopia, with the first collection dropping on April 14. Owners of the digital collectible will be able to use them with their IMVU avatars. A portion of the proceeds of the sale of the collectibles will be donated to North Caucasus SOS.
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