CaixaBank rolls out metaverse initiative to promote sustainability
Spanish lender CaixaBank is leading the way among European banks in its innovative use of the metaverse. And now it is bringing together its use of virtual reality to promote two other core priorities for the bank. Visitors to the branches between 20 and 27 April will be able to participate in a virtual reality experience that will help them to become aware of how to contribute to creating a cleaner and more sustainable world.
The activity will consist of a virtual tour in which participants will have to overcome a series of challenges in different natural environments. Participating customers will virtually enter forests, beaches, and even the bottom of the sea, to solve missions that will help them raise awareness about the need to care for the environment. In order to participate, customers must register in advance through digital channels or at the ‘all in one’ centers themselves. Through virtual reality, the entity will raise awareness in a fun and didactic way about how to contribute to creating a cleaner and more sustainable world.
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