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Cannabis companies try the metaverse as a new marketing platfo | Metaverse | Nfts | News

Cannabis companies try the metaverse as a new marketing platform

Cannabis
companies are using the metaverse to set up shops, promote their core product, and sell real-world merchandise and nonfungible tokens.Higher Life CBD Dispensary LLC opened a store in December in Voxels, a Metaverse-like platform called Cryptovoxels until it was rebranded in May. The company partnered with Saucy Farms & Extracts LLC in February to take over the store’s second floor.

Virtual visitors cannot order Haier Life’s CBD products directly within the virtual store, but they can click on the counterfeit cash register to visit Haier Life’s website and order CBD products there. Company co-founder Alex Todd said Saucy didn’t sell many items to visitors who clicked on its cash register. But Saucy expects that to change when more people join the metaverse. “It’s a wide open space in Web3 … regulators haven’t wrapped their heads around it yet,” Ms Buffo said.

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