Bored Ape start-up set to make $300mn in metaverse land sales
The creators of the Bored Ape Yacht Club are set to generate as much as $300mn worth of crypto in “metaverse” land sales this weekend, in what is expected to be the largest ever non-fungible token launch.
Andreessen Horowitz-backed Yuga Labs plans to sell NFT “deeds” for up to 55,000 plots of virtual land in the Otherside, its forthcoming metaverse game, starting on Saturday. Each deed, which will give the holder rights to land within a game that has not yet been released or even widely previewed, will cost 305 ApeCoin — the cryptocurrency launched by Yuga and its partners last month — or more than $6,000.
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