Manchester City partners with Sony to create first football stadium in the metaverse
City has joined forces with Sony to help fans be a part of every game from wherever they are. The project, still in the early phases of its three-year duration, has seen virtual reality specialists do an initial digital mapping of the club’s stadium to develop a virtual reality stadium. This venture has the potential to bring in huge revenues for the club, considering the club’s Twitter has $11.6M followers.
The club’s stadium, known as the Etihad, will be the core component of a virtual reality world made possible by Sony’s Hawk-Eye tracking technology and image analysis expertise.The chief marketing officer of City, Nuria Tarre, had this to say about the anticipated metaverse experience.
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