Warner Music Group and Polygon team up on virtual vinyl platfo | .

Warner Music Group and Polygon team up on virtual vinyl platform

Polygon and Warner Music Group have teamed up with e-commerce platform LGND.io to roll out a multi-year web3 music program that will allow users to play digital vinyl on-the-go. will support digital collectibles from any blockchain even though it has Polygon as its main partner.

Upon its launch in January, it will sell its own digital collectables, which will give customers access to special content and experiences from their favorite artists. The new collaboration marks Warner Music Group's latest step into web3, following its arrangement with marketplace giant OpenSea. The collaboration was set up to spearhead NFT drops for its artists. WMG also has moved to build out its metaverse partnerships teams in recent months.

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