Nike to debut its own platform for web3 wearables
Sports brand Nike already is one of the most successful brands in web3. Now, it's going to promote virtual shoes and other items on its own platform. Currently in beta but expected to launch its first digital collection next year, .Swoosh (pronounced “dot swoosh”) will let Nike fans to collect and even co-create virtual items with the company.
Nike has earned a total of $185 million in NFT revenue, according to data published on Dune Analytics. Of that, $93 million came from primary sales revenue and $92 million from royalties. It launched an experience in November 2021 on the ever more brand-crowded gaming platform Roblox, attracting more than 26 million visits to date. The following month it acquired NFT studio RTFKT and has been pumping out collections ever since.
Source
https://t.me/Cash_Blockchain_News
