Cool Cats Claws at Mainstream Strategy, Rebrands to Expand Au | CoinQuest
Cool Cats Claws at Mainstream Strategy, Rebrands to Expand Audience Beyond Web3
Popular non-fungible token (NFT) collection Cool Cats is undergoing a rebrand with the effort of expanding the collection’s reach beyond Web3 and into mainstream audiences.
In a town hall meeting with community members Wednesday, the founders of the collection laid out their plans for becoming a global brand and utilizing the intellectual property (IP) of the collection to tap into new types of content. With its Blue Cat character as the center of the collection, users will be able to experience its metaverse Cooltopia in new ways that expand beyond its dedicated collector audience.
“This rebrand ultimately signifies a new strategic direction for Cool Cats, one that is focused on-boarding the next wave of members into the Cool Cats community and scaling our brand presence both within and beyond Web3,” Colin Egan, co-founder of Cool Cats told CoinDesk.
Cool Cats is implementing a series of partnerships to broaden their audience such as deploying a float in the famous Macy’s Thanksgiving Day Parade. It’s also teaming up with crypto wallet provider Ledger to create Web3 content via its education platform Ledger Quest, and has additional activations planned involving holograms and gaming.
