Crypto Winter Freezes Sports Sponsorship Deals in 2023
Crypto winter(s) can have multiple market repercussions for retailers and institutions. This article focuses on how the crypto winter is impacting sports sponsorships and advertisement deals.
Crypto companies increasingly invested in sports sponsorships and advertising to promote their brand and products. The growth of the cryptocurrency industry and the increasing mainstream acceptance of digital assets has fueled this trend.
Crypto companies have sponsored various sports events and teams, including football clubs, basketball, and car racing. Some examples of sponsorships across different genres that created advertising waves for crypto are mentioned below.
