Doodles: Going Mainstream With Web3 IP
The NFT boom of yesteryear caused an explosion of intellectual property creation, with the most resilient products enduring despite the market’s volatility. One of the most successful examples is Doodles, a project that began as a 10,000 profile picture collection of vibrant cartoon portraits.
The Web3 company is now looking at moving beyond the market hype of the past, shifting its focus to building its intellectual property, or IP, outward and connecting the tightly-knit NFT community to the mainstream.
CEO at Doodles and former president of Billboard, Julian Holguin spoke to Blockworks about what the company is building on the Empire podcast.
When the project began, Holguin says, it stood out because of the new strategies it implemented, like gating Discord channels for token holders and structuring itself as a DAO — relatively novel concepts at the time. “The Doodle Bank was established and anybody that owned a Doodle got a chance to actually vote on how the funds and the bank were used.”
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