More than 90% of consumers are curious about the Metaverse: Capgemini
The volatility of the crypto market hasn’t stopped the metaverse from gaining potential as a utility for businesses and consumers alike. Despite turbulent market conditions over the last year, the metaverse and its potential utility remain steady in the minds of consumers. According to data from a new survey by Capgemini, a business and technology strategy advisor, over three-quarters of consumers expect their interactions with brands and individuals to be impacted by the metaverse. This also goes for organizations, as 7 out of 10 believe that the metaverse and immersive experiences will be a market differentiator in terms of customer experience.
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