​Latin Grammy Awards signs 3-year contract for award show NFTs | Crypto Shake

​Latin Grammy Awards signs 3-year contract for award show NFTs.

The Latin Grammy Awards is stepping into Web3 through its first NFT collection in collaboration with the OneOf Web3 music platform.

This year’s 64th Latin Grammy Awards will have its first-ever nonfungible token collection after the Latin Recording Academy signed a three-year contract for award show-related NFTs.

The aforementioned partnership is between the Latin Recording Academy, which is behind the Latin Grammys, and OneOf, a Web3 music platform. Each collection, which will lead up to that year’s award show, will include drops highlighting Latin music.

According to Manuel Abud, CEO of the Latin Recording Academy, this is a new form of musical innovation and a way for fans to “own a piece of the Latin GRAMMYs”:

“The Latin Recording Academy is committed to exploring innovative, new ways to celebrate excellence in Latin music and to connect music to other art forms in our culture, including visual and digital arts.”

The Latin Grammy Awards NFTs will drop throughout October in the lead-up to the award show on Nov. 18.

This comes after OneOf’s partnership with the Grammy Awards, in which it also planned a three-year NFT release plan. The first collection was released coinciding with the 64th Grammys, for which Binance was the official crypto exchange partner.