​Shopify, Thirdweb, NFTs and Web3: what it’s all about As ant | Crypto Shake

​Shopify, Thirdweb, NFTs and Web3: what it’s all about

As anticipated, Shopify is partnering with Thirdweb to launch Commercekit, a kit designed to enable developers to easily create Web3 commerce apps.

The US Consensus Bureau News states that 13% of total retail sales are acquired through e-commerce sales.

Thus, Web3 is set to accelerate this e-commerce revolution by providing merchants with new ways to engage their audiences, execute marketing campaigns, and reward customers for their loyalty.

Specifically, key capabilities of the partnership include several objectives. Among them, uniting the physical and digital.

Indeed, the new kit will enable merchants to merge customers’ off-chain physical purchase history with their on-chain digital wallet activity, creating a unified profile in the physical and digital worlds.

In addition, there will be the ability to reward new and loyal customers. In this regard, developers can use these new tools to unlock apps that enable many benefits such as discounts, exclusive products with tokens, in real-life shopping experiences and time-based sales for audience segments.