Fractal (FCL) Overview Built on Polkadot, Fractal is an ope | 🇺🇦 CryptoDiffer - StandWithUkraine 🇺🇦
Fractal (FCL) Overview
Built on Polkadot, Fractal is an open-source zero-margin protocol that defines a basic standard to exchange user information in a fair and open way, ensuring a high-quality version of the free internet. In its first version, it is designed to replace the ad cookie and give users back control over their data.
Fractal is aiming to incentivize each critical stakeholder within the ecosystem through the following interests at play:
Users see data privacy, free and interesting content, services, and avoid irrelevant and intrusive advertising.
Advertisers want to maximize their ad budget’s impact and minimize waste and fraud.
Verifiers that verify users’ ad claims are publishers and ad networks that want to maximize ad revenue and increased user engagement and traffic.
Insurers provide liquidity to Verifiers and are interested in a highly engaged advertising market in order to optimize their staking rewards.
Attesters are all kinds of intermediaries, such as identity service providers for local regulatory reasons, e.g. the Fractal ID service, that aim at maximizing added value to their existing customers as well as serving new customers to create sustainable business models.
The Fractal utility token FCL coordinates and unites all stakeholders around the Fractal Open Advertising Economy. By design, the FCL token fulfills a number of critical functions that ensure ongoing demand correlated to ecosystem growth.
The Fractal Community Sale to be conducted via Polkastarter on the 25th of February. The whitelist is now open! We are looking for more updates from the project and recommend to subscribe to Fractal social channels not to miss important news.
TG: @fractal_protocol
Website: protocol.fractal.id
Twitter: twitter.com/fractalprtcl
