Leading fashion brands earn over 245 million dollars in NFTs sales
Many are the brands that are foraging the Metaverse seeking for new revenue streams. Companies like Nike, Adidas or Tiffany’s have already cracked the code of non-fungible tokens (NFTs) sales, earning more than 245 million dollars collectively. Whilst partnerships with online gaming, investments in property in the Web 3.0., and pushing the runway into the realm of augmented reality are the most common initial outings into the Metaverse, some of the leading players in the fashion industry have turned to NFTs in order to increase their revenue. It’s the case of Nike, Tiffany’s, Gucci, Dolce & Gabana, Adidas, and Lacoste, amongst others.
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