L’Oréal Professionnel gets voluminous with new metaverse hairs | Stock Signals

L’Oréal Professionnel gets voluminous with new metaverse hairstyle drop

Collectively dubbed ‘Gravitas,‘ the new virtual hairstyles “offer more opportunities for metaverse gamers to fully express themselves,” L’Oréal Professionnel writes in a press release. As befitting the name of the new campaign (“gravitas” is a Latin word that translates into “heaviness” or “weight”), each of the new virtual hairstyles are shaped in a manner that seem to defy the laws of physics.