Vechain To Make Prestigious Tennis Tournament Trophies 'Phygital', Showcasing Blockchain + NFT Tech To Global Audience
Vechain, a leading public blockchain foundation, recently announced its Official Partnership with Internazionali BNL d'Italia, a prestigious Tennis event hosting the top ranked players between May 8th to 21st. The scope of the partnership includes facilitating the first Tennis finals trophy NFT integration. The winners of the tournament, global masters of the sport, will take home physical trophies imbued with the power of VechainThor via embedded NFC.
For companies, it can greatly enrich the customer journey, creating new insights into the lifecycle of products and facilitating novel forms of engagement. For consumers, phygitals offer new ways to connect with brands and communities while gaining true digital ownership of an item, protected by the attributes of NFT + blockchain. In the case of high value goods, phygitals preserve value by guaranteeing authenticity and provenance, solving fraud issues within secondary resale markets. Visitors to the booth will have the opportunity to phygitalize items of their own, allowing them to discover blockchain for themselves and explore the technologies involved up close.
Source
@Facebook_Metaverse_Nfts
