Alo Yoga Retail Chain Debuts In-Store NFT Claim With MoonPay
Alo Yoga, an apparel and accessories retailer with dozens of locations across several U.S. states, has rolled out an in-store NFT claim in collaboration with crypto payments firm MoonPay, letting brick-and-mortar customers receive free digital collectibles featuring “daily affirmations.” Launched for Mental Health Awareness Month in the United States, the in-store experience lets customers tap a smartphone against a terminal that reads “Tap for Mindfulness”.
The terminal is equipped with a near-field communication (NFC) chip that points customers towards a website and ultimately lets them claim a free daily NFT. The NFTs are built around artwork that focuses on the concept of mindfulness, plus the asset will provide access to mental health resources, the company says. Alo will also offer further NFT collection opportunities through email for customers. Alo’s in-store effort was created using MoonPay’s NFT minting platform, with the collectibles minted on Ethereum scaling network Polygon. The apparel retailer is covering all minting fees tied to the promotion as part of an effort.
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