ITV STUDIOS LAUNCHES THE VOICE IN THE METAVERSE
ITV Studios and The Virtual Brand Group have launched The Voice Studios, an immersive virtual experience based on the Emmy Award-winning series The Voice. The free-to-use virtual experience allows fans to create their own music, show off their dancing skills, compete in Battle rounds, test their musical knowledge and audition to be on an upcoming season of the hit series. The Voice Studios launches in Vegas City, a metaverse entertainment destination in Decentraland.
Virtual Brand Group known for building immersive experiences, communities and virtual fashion, is collaborating with ITV Studios to develop, build and operate The Voice Studios. The Voice Studios is set to launch with five music-themed experiences, including Music Maker, where users can publish a track and compete to win prizes or just make music for fun. Other games include an immersive Musical Treasure Hunt, Dance Off, Rhythm Challenge and Music Trivia. The Voice Studios on their own or participate in head-to-head Battles with others vying to be the top Gamer, Dancer and Creator. The fans themselves will get to vote on who ultimately gets crowned the winner in each category.
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