FC Barcelona launches its first NFT collection in association with Plastiks
Plastic waste is everywhere. It is found in the deepest ocean trenches and on top of the highest mountains. Eight million tons are dumped into the ocean every year, highlighting the need to improve the plastic economy and seek ways to promote a more responsible society in terms of waste and the impact it has on the preservation of the environment. FC Barcelona and Plastiks have joined forces in a partnership that will allow the recovery of at least 1,000,000 kilograms of plastic.
FC Barcelona is one of the most followed teams in the world, with one of the largest communities on social networks of all sports teams. With more than 400 million followers on its different accounts, it is a leader in engagement in the global football industry. Hence the club is eager to empower its community with sustainability solutions based on Web 3.0, in this case with the aim of helping to reduce waste in the environment by combining Barça's NFT vision with a positive environmental impact. More than 8,000 kilograms of plastic waste are produced in a football match. With this first collection, FC Barcelona and Plastiks are contributing to a reduction in plastic pollution of an amount equivalent to the waste from 4 football matches.
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