EA Sports is teaming up with Nike’s NFT sneaker project
EA and Nike have just announced a partnership that will bring select virtual assets created by .Swoosh, Nike’s Web3 marketplace platform, to future EA Sports titles. No specific games have been mentioned, and neither company has provided much information regarding what we can expect, though the creations will include virtual footwear and apparel. But the partnership with EA seems to fulfill promises laid out by Nike back in November when the shoe brand first launched .Swoosh.
NFT drop by .Swoosh sold over $1 million in its virtual goods, despite a series of technical issues and seemingly slow sales, as reported by CoinDesk. The NFT market has otherwise been in steady decline for several months, and previous attempts to integrate blockchain collectibles into video games haven’t been well received by gamers. Notably, EA’s press release does not say the word NFT. Nike has been strangely reluctant to refer to its own blockchain-based digital collectibles as NFTs, despite having acquired RTFKT — a popular NFT studio that specializes in virtual sneakers — back in December 2021.
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