EA is doing some vague nonsense on Nike's NFT platform
Nike, never one to pass up a cynical corporate cash-in, obviously made its own "web3" platform last year, debuting the .Swoosh "digital community experience" in November and selling a bunch of boxes of randomized virtual shoes in its beta period. "Build your collection," it advertises, "Display, trade, or wear your Nike Virtual Creations in video games and immersive experiences.". Now one of gaming's very own cynical corporate cash-grabbers, Electronic Arts, is getting in on the "immersive experiences".
"In future EA Sports titles, EA Sports and Nike plan to make select .Swoosh virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style," it said. My guess is that means you'll get to have your little custom players wear the virtual sneaker designs you bought on Nike's marketplace? They're not very clear, here. The quotes in the press release do a lot of bloviating about "incredible new experiences" and a "commitment to innovation" and "creativity" that's for "fans" and they use the word partnership a lot. Is this NFT and Web3 buzzword bait for investors because both companies want to be seen as innovators, which is also a buzzword? That's my hypothesis.
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