Puma Plots NFT Sneaker Drop With NBA's LaMelo Ball, Gutter Cat Gang
Global sports apparel company Puma is continuing its foray into Web3 with a sneaker-based collaboration with NBA star LaMelo Ball and the NFT project Gutter Cat Gang. Titled “GutterMelo MB.03,” the limited-edition kicks will initially be sold for $175 via the OpenSea marketplace as an NFT collectible on June 29. The NFT can later be redeemed for the physical sneakers during a month-long window from July 18 through August 20.
Ball, a young star in the NBA who was drafted third overall in the 2020 draft and is a point guard for the Charlotte Hornets, penned a multi-year endorsement deal with Puma in 2020 for a reported $100 million. The MB.03 sneaker marks the third iteration of his sneaker line with Puma, with further editions expected for release later in the year. Gutter Gang Cat is an NFT profile picture (PFP) project launched in June 2021 that features 3,000 cat-themed avatars. The Puma sneaker is customized with a colorful effect that looks like a heat map, along with a Gutter Cat Gang image and “1-of-1” inscription on the tongue plus the names of the collaborators on the heel.
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