Lego and Epic Games Revive the Metaverse Conversation at Cannes Lions Festival
Lego and Epic Games collaborate to reignite the metaverse conversation at Cannes Lions Festival. Together, they discussed a shared vision for an engaging experience. They aim to merge the digital and real world, offering new ways for Lego fans to build and create. The partnership highlights an appeal to younger audiences and their commitment to user safety. Together, they’ll work towards creating metaverse standards for accessibility, fairness, and creativity.
Lego and Epic Games joined forces at the Cannes Lions Festival to discuss their shared vision for the metaverse and propose standards for an engaging experience. The metaverse conversation has been quiet this year, but Lego and Epic Games aim to reignite the excitement. Additionally, Lego’s chief marketing officer, Julia Goldin, and Epic Games’ president, Adam Sussman, highlighted the possibilities of the metaverse and teased play experiences that merge the digital and real world. While specific products were not revealed, Lego fans can look forwards to new and exciting ways to build and create.
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