Blockchain Pioneer Dunamu and Hybe Alliance Drive NFT Innovation in Entertainment
Dunamu, the operator of Upbit, the largest cryptocurrency exchange in Korea, has emerged as a prominent force in driving the progress of next-generation technology, particularly in the field of blockchain. The company has positioned itself as a pioneer in the realm of digital assets, leading the way in introducing innovative investment technologies. Fans now have the opportunity to acquire digital cards of various artists, known as Take, through the Levvels-operated platform called Momentica.
With collectors holding exclusive content rights to Take, this product represents a progressive step forward from the traditional physical photo cards cherished by passionate music enthusiasts. Since the initial release of Seventeen’s inaugural image card, titled “Dream,” in February, there has been a noticeable surge in new user registrations on Momentica. Specifically, the number of new sign-ups has experienced significant growth of 55 percent compared to the previous month. Simultaneously, the proportion of global participants on the platform has exceeded 60 percent within the same timeframe. Furthermore, the platform has achieved the highest ranking in the entertainment category of the Japanese app store.
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