Ducati Partners With Ripple-Founded XRP Ledger for its First NFT Collection
Italian motorcycle manufacturer Ducati partnered with XRP Ledger to enter the Web3 space. The main goal is to launch its first-ever digital collectible, which is a video sequence of all the Ducati logos that have appeared on the tanks of motorbikes produced in Borgo Panigale from 1946 to the present day. Users are required to sign up within seven days of the release date. Following the traditional route of NFT drops, Ducati announced that those who get the first collectible will have access to subsequent projects.
According to the blog post, upcoming projects by the motorcycle manufacturing giant will be deployed using Ripple, which is tasked with providing technical support on the fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain. Ducati plans to develop a series of Web3 activities over the next few months through the creation of new digital aggregation spaces, NFT collections, and other opportunities. The company said the move represents the “natural evolution of its digital strategy.”. For the initiative, Ducati has also teamed up with Web3 Pro, which had previously worked with its parent company, Lamborghini, for brand engagement on an NFT collection called “The Epic Road Trip.”
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