Casio Dropping Free NFTs to 'Co-Create' Virtual G-Shock Watches
Japanese electronics giant Casio is expanding its sporty G-Shock watch brand into the metaverse with the launch of Virtual G-Shock, a blockchain-based “community co-creation” program in partnership with Polygon Labs. The first step on the roadmap is a collection of 15,000 free-to-mint G-Shock Creator Pass NFTs, which afford holders access to the program’s newly unveiled Discord channel. There they can enter a co-creation competition to create a variant design for the passes.
Casio will begin rolling out the NFTs this month via its official website, with an initial claim window available for users who have a Casio ID from September 23-26, and a public mint to follow from September 26-29. The NFTs will be minted on Polygon, an Ethereum scaling network. “In recent years, with the spread of the decentralized internet known as Web3, demand for experiences in virtual spaces has increased. We have launched this initiative to further expand the G-Shock brand by establishing points of contact with previously unreachable segments of the population,” said Takahashi Oh, senior general manager of Casio’s timepiece division, in a statement.
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