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Big SA companies test the waters of metaverse marketing throug | Metaverse | Nfts | News

Big SA companies test the waters of metaverse marketing through Roblox

Some big South African companies have dipped their toes into the world of metaverse marketing recently. Nedbank, Massmart, Wesgro and Pick n Pay have experimented with using the Roblox platform as a marketing channel. Internationally, Ikea has launched 10 paid positions for Roblox store workers.

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