Beauty and Fashion Brands Use Web3 Technology To Better Engage With Consumers Before the emergence of Web3, brands primarily relied on
Web2 channels, such as social media, to connect with consumers. In fact, recent statistics show
that 77 percent of businesses use social media to reach customers. Consumer engagement strategies are evolving, however.
With the maturation of new technologies like blockchain and artificial intelligence, forward-thinking brands have started
incorporating these elements to better engage
with consumers. Jana Bobosikova, Co-Founder of community commerce company
KIKI World, told
Cryptonews that while the internet provides a platform for brands to be seen, new technologies can ensure that online products are not just passively consumed.
“KIKI is on a mission to empower passionate consumers,”
said Bobosikova. “We founded the company with a simple vision that customers and communities should be rewarded and able to participate in the success of what they champion.”
To ensure this, Bobosikova explained that KIKI uses blockchain infrastructure to connect its community with products that may interest them.
