10 Benefits of Telegram Channel Marketing Telegram Channel ma | Advert Telegram Promoter ⚡

10 Benefits of Telegram Channel Marketing

Telegram Channel marketing is still a fresh and growing branch of the mobile and digital marketing. But it already has its benefits among other social medias and messenger platforms.

Global shift of the mobile market to messengers
Chatting with friends or colleagues, voice and video calling, exchanging files, engaging with companies, sending money, buying products and services, scheduling appointments just in 1 app is getting more and more casual for mobile users. Most countries are likely to follow the path of China and WeChat. And Telegram may lead this journey since it’s the most flexible among messengers.

Fastest growing messenger app
Telegram has been growing very quickly in the past 5 years. In 5-10 years from now, it can easily replace WhatsApp. That opens new doors to Telegram marketing.

Unlimited audience in Telegram channels
While WhatsApp keeps the first place among messengers, their groups are far from the user- and business-friendly. They impose limits for members – 200 per group. With average outreach of 10%, WhatsApp is not the best choice to bring your business there. Telegram channels don’t have any limits. You can easily access 5 or 10 mln audiences.

Higher engagement rate
The average view rate for the Telegram channel is 20%, while Instagram indicates an average outreach rate of 3% and Facebook – 4%. Telegram is one of the best and freshest points of touch with potential customers.

Free bot automation
On the Telegram basis, users can easily create bots and spread them for free. WhatsApp still doesn’t have a properly working solution for bots. While Telegram is a free and open-source, bots took one of the most important parts of it (there are already more than 800,000 active bots).

Business can profit from their bots by:

sending reminders;
communicating with users;
scheduling appointments;
broadcasting;
selling products and services.
Advertising solutions for businesses
Such a fast growth of messenger has opened opportunities to promote and adverise business on the Telegram itself. You can buy Telegram members for your channel or group, get free or paid advertising on other channels, cross-promote, publish links of special Telegram catalogs. There are multilple online services and software to manage Telegram Marketing as well.

User segmentation
You can target age, interests, countries while promoting your business on Telegram. If you need a tech-savvy audience, you can advertise your services or products in IT-related Telegram channels and groups.

Branded stickers
Telegram allows anybody to create free stickers. For businesses, it’s an opportunity to promote themselves by creating branded stickers and sharing them on channels and groups. The better quality of stickers, the higher chances for them to go viral. Such a sticker maketing strategy might have the most viral effect among all tools.

Comprehensive statistics
Telegram gives free access to the channel’s performance in Statistics. Each business owner can track Telegram metrics: growth rate, engagement rate, muted and unmuted notifications, views by source, source of new followers, the language of members, and much more.

Privacy guarantees
In the age when private data can be easily hacked or leaked, Telegram provides one of the secured technologies and doesn’t give access to chats to anyone – not to big corporations, not to government structures. Most mobile users already experienced this problem on Instagram and Facebook, VK.

These are the main reasons to consider Telegram Marketing as a big part of your Digital Marketing Strategy.

How to Start Telegram Channel Marketing?
There are multiple ways to start Telegram Channel marketing and advertise channels and groups. We’ll split them into two groups: free and paid.

Free methods include manual adding of the first 200 members, cross-promotion, publication in Telegram catalogs, promotion of forums, and Quora.