Zilliqa
This week, the Zilliqa ecosystem has welcomed two new partners: Ninjas in Pyjamas (@NIP) and @fmfw_io! The ecosystem is moving towards the e-sport industry, one of the fastest-growing global entertainment industries. NIP is an Esports company with multiple teams active in CS:GO, Rainbow Siege, FIFA 22, and Valorant. It is one of the largest esports brands in the world. The company has recently merged with another Chinese e-sport brand, ESV5, and is planning to expand its brand into Asia further. Additionally, the company has partnered up with other cryptocurrency firms before, such as Mercuryo – highlighting the interest in the cryptocurrency industry.
The Zilliqa partnership is a five-year blockchain-focused deal that aims to reduce the interaction gap of the audience of NIP and its e-sport athletes. Zilliqa will act as a sponsor for NIP and be a creative and tech infrastructure partner for NIP. Therefore, Zilliqa branding will be on the NIP jerseys and expand the Zilliqa brand's exposure.
