#Books Top Spirit Raising Biographies of Businesspeople B | Idea factory
#Books
Top Spirit Raising Biographies of Businesspeople
Being full of ups and downs, entrepreneur’s life is akin to a roller-coaster. You never know where it will get you tomorrow and this might intimidating. But those who pull off this journey, reap great benefits like money and fame. Here are 4 inspiring stories of success that will definitely motivate you.
My Life in Advertising — Claude C. Hopkins
The author is a copywriter, sales expert, and pioneer in the field of advertising. He created hundreds of memorable commercials and released a bulk of trademarks that are still thriving today. Moreover, Hopkins has developed effective methods of selling advertising and testing it.
His business memoirs were published in 1920, have been reprinted several times since then and have taught several generations of marketers to be smart. Hopkins did his best to include the maximum of practical lessons to help colleagues. As a result, the book became a real best-seller telling about the vast experience of the genius marketer.
Jack Welch and the G.E. Way: Management Insights and Leadership Secrets of the Legendary CEO — Robert Slater
"I was lucky to have worked at GE for more than 40 years. And every day my mind, heart and intuition served one purpose — to move the company along the path set out that day," writes General Electric CEO Jack Welch.
How the legendary manager was able to create an immaculate system of working with people and managing the company? To answer this question, Welch released this autobiography after leaving GE in 2001.
The book walks us through the manager’s career milestones while surprising with its frankness. The secret of achieving the success is to constantly strive for the best, to believe in employees no matter what, giving them the opportunity to prove themselves again and again. In turn, you need to be the most strict and demanding boss, first of all to yourself.
Soros: The Life, Ideas, and Impact of the World's Most Influential Investor — Robert Slater
The author is a journalist, writer, and political scientist who has written 16 biographies of prominent public figures, politicians and businessmen. However, it was the preparation of a book about George Soros that resembles the adventure spy detective.
Slater did thorough research, relying on interviews and opinions of numerous friends, employees, like-minded people and opponents of the great financial strategist. As a result, he came to his own understanding of why Soros' middle name is money. Here is a vivid and fascinating explanation of this phenomenon, presented in a lively manner.
Think Big and Kick Ass: In Business and in Life — Bill Zanker and Donald Trump
It will be safe to say that Donald Trump is an entrepreneur with the biggest charge of energy in the world. He runs a lot of money. He's tough and demanding. He is positive and friendly. Starred in movies, TV shows and cartoons. Ruled the USA. And all this fits into one person!
This autobiography is based on the real–life stories of a mega-magnate, financier and the president of the United States. Each of them teaches you to think globally and never give up. The authors guarantee that this book will change your life forever. Give it a read to see if it’s so.
