Salesforce has rolled out a platform that will allow brands to create loyalty programs based on NFT
Salesforce is a major software provider for companies from various fields. As you have already understood, they have recently started to develop their products in Web3 as well.
The new service will allow even small companies to enter the world of NFT, attract users and view structured customer data using blockchain. And at the same time, they will not have to spend a lot of time creating their own platform.
Salesforce Web3 has already launched a pilot version. It involves the Crown Roya whiskey brand and the toy company that created Barbie and Hot Wheels.
Although Salesforce does progressive things, their managers say that the company prefers not to use jargon such as "blockchain" or "NFT"
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