LoyalCrowd IEO launched on LATOKEN! The way online ad indus | LATOKEN Announcements
LoyalCrowd IEO launched on LATOKEN!
The way online ad industry currently functions is the following: An advertiser pays an advertising company (i.e. Google, Facebook…) to display ads on their personal ad space or on ad spaces of others (i.e. Google AdSense). The advertiser has to pay a premium price due to a competitive bidding system, the third-party ad space provider is only paid a tiny fraction of the initial ad revenue and the user gets nothing. This is clearly disadvantageous for the advertiser, the ad space provider and the user.
We at LoyalCrowd propose to change this with an innovative advertising system which will provide all involved parties with greater benefits.
