Doodles Launching Real World Play Experience in Chicago With Camp
Following brand pop-ups at music festival SXSW and an interactive gallery at Art Basel Miami, Doodles is turning its attention to a new audience for real-world events: kids and families.
The NFT brand’s new immersive experience and play area is opening in the Lincoln Park neighborhood of Chicago in a tie-up with Camp, a "shop-and-play" company that provides experiences for families. It will be the debut experience for the Chicago location of Camp, which opens on August 19.
Camp’s collaboration with Doodles will yield a 3,500-square-foot pop-up retail experience, with activities based on the pastel-hued Ethereum NFTs, which have generated some $610 million to date worth of trading volume per data from CryptoSlam.
Concept art from the Doodles x Camp experience. Image: Doodles
Camp is described as “part toy store, part party venue, [and] part immersive theater space,” and timed entry tickets for the Doodles experience will start at $28.
The experience lasts for an hour, letting attendees customize their own Doodles character, explore locations inspired by the project’s cartoonish aesthetic, play games, create crafts, and journey through areas with names like the “Lost Caves” and “Cosmic Clouds.”
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The new Camp store also contains a “Canteen”—2,000 square feet of retail space filled with toys, clothing, and accessories. It includes a slime creation station labeled “The Schmutz Bar,” a “Splatter Room,” a performance space for live events, and party rooms for childrens’ birthdays. That part of the Camp Chicago experience is open now.
