Binance Appoints New Regional Head for Eastern Europe and Central Asia
Binance, the largest digital assets exchange by daily trading volume, has appointed
Kyrylo Khomyakov as its new regional head for Central and Eastern Europe (CEE) and Central Asia. Until now he was Binance’s General Manager for CEE.
Khomiakov will manage the company’s teams, focus on enhancing products and services and optimizing user experience to grow its business, a press release detailed. He will also oversee Binance’s marketing strategy and contacts with governments.
Amid heightened regulatory pressure in the U.S. and the EU, Binance has sought to increase its presence in Eastern Europe and the post-Soviet space as part of its regional expansion. Since 2022, the leading global exchange has opened an office in Romania, a blockchain hub in Georgia, launched an educational program in Kazakhstan and offered to assist Azerbaijan with crypto regulations.
