Starbucks is Building a ‘Web 3 Experience’ Alongside Polygon
The coffee house chain is bringing NFTs to members of its loyalty program. In partnership with Polygon, the company is building a blockchain-based loyalty program called Starbucks Odyssey, allowing members to purchase non-fungible tokens (NFTs) representing digital collectible stamps. As announced by Starbucks on Monday, the new program will be available to members of the existing Starbucks Rewards loyalty program, and all Starbucks employees in the United States. NFTs are unique blockchain tokens that can be used to represent real-life assets or serve as collectibles in their own right. While formerly serving merely as speculative images on the internet, NFTs are increasingly providing holders with tangible/ intangible features and benefits.
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