Nike Launches .Swoosh Web3 Platform, With Polygon NFTs Due in 2023
Nike has been one of the biggest fashion-world players in Web3 through RTFKT, the NFT and digital apparel startup it acquired in late 2021, and we’ve seen the apparel giant gradually bring its own brand into the space as well. Now Nike aims to step up its efforts with the launch of a new platform, .Swoosh. The .Swoosh platform is billed as the epicenter for Nike’s digital efforts around Web3. It's designed to spotlight the brand’s NFTs and virtual apparel initiatives, including future ways for customers to become co-creators and share in digital product royalties. including one from Adidas—come with physical apparel or real-world perks.
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