CHANEL MAKE THEIR FIRST METAVERSE MOVE FOR VIRTUAL REALITY EXPERIENCE
LE BAL DE PARIS.
Chanel have been quietly carving out their own space in digital fashion as a main sponsor for Le Bal de Paris, a Blanca Li production currently on show at the Barbican in London.
Choreographed by Blanca Li, Le Bal de Paris is a virtual experience encompassing music and dance, with members of the public playing an active part in the performance alongside two principal dancers, all dressed in Chanel.
Dance is central to the experience, as attendees wearing VR headsets and body-tracking sensors find themselves transformed into characters, actively exploring a series of fantastical virtual worlds whilst following a love story acted by the Blanca Li Dance Company.
SHOWstudio
