Gucci Will Now Accept BAYC's ApeCoin Cryptocurrency Luxury clothing retailer Gucci will now accept ApeCoin — Bored Ape Yacht Club's proprietary cryptocurrency — as a valid payment method at select U.S. branches, according to an announcement released Tuesday.
Given ApeCoin's origins as a limited required cryptocurrency originally intended for the owners of Bored Ape and Mutant Ape, this partnership aims to offer owners of these revered NFTs and cryptocurrencies a new way to represent their community in real life - through clothing from a legacy haute couture brand.
In recent years, Gucci has been slowly taking root in Web3. In 2021, Gucci contributed to a massive boom in the NFT space by turning their Aria fashion collection into an NFT video that sold for $25,000 in Christie's Proof of Sovereignty sale.
Crypto mami
