Lionel Messi takes stake in NFT fantasy soccer game Sorare
Soccer star Lionel Messi is joining Sorare, the French nonfungible token trading game, as an investor and brand ambassador. The Argentinian, who plays as a forward for French club Paris Saint-Germain, will help Sorare set new standards in how fans connect with clubs and players, the company said in a statement Wednesday. Messi has taken an equity stake in Sorare as part of the deal, the company said, without expanding on the size of his holding or other terms. Nicolas Julia, Sorare’s CEO and co-founder, said the partnership with Messi marked a “huge milestone” for the company.
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