Gritti Launches Metaverse Marathon, the First-Ever Phygital NFT Medal
Gritti, the revolutionary social fitness company, has launched its Global Running Infinity Tour (GRIT), a series of online and offline running events around the world. Headlining the tour is the world’s first ‘Metathon’, which will allow runners from all walks of life to enjoy metaverse-based running events curated by Gritti. With an estimated market value of over US$500 billion, the marathon and sports industry is a major building block of the global economy. Gritti’s Metathon is set to democratize participation in marathons, which have historically had a very high barrier to entry. Notably, the ticket cost of entering into one of the “Six Major” Marathons can be well over US$3,000 per runner, and the need for qualifying times leaves many amateur runners unable to participate. Gritti will significantly lower entry barrier for all runners and create many inclusive.
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