NFT Platform Heir Hopes to Catch Fire by Tying Tokens to High School Sports Stars
Two acronyms have been major trends in the world of sports marketing this past year: name, image and likeness (NIL) deals and NFTs. While NFTs have started to lag, one brand is banking on being able to lift them up with the help of rising college athletes. And, of course, a little nostalgia. NFT platform Heir is hosting a two-day event titled NFT Jam. Taking place in Atlanta on Sept. 9-10, the highlight.
Some of the top high school basketball players in the country will look to make fans at the event say “Boom shakalaka.” The list of student-athletes participating includes Elliot Cadeau, Ja’Kobe Walter, Layden Blocker, Corey Chest, Tyler McKinley and Ryan Forrest. All 18 student-athletes are signing partnership deals with Heir as a part of the brand’s NIL and Web3 brand ambassador program. The experience will launch with the Web23 House, a full day of Web3 educational programming.
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