Christie's is Launching an NFT Sales Platform to Feature Its Digital Work
Christie’s has launched a new NFT platform called Christie’s 3.0, where buyers will be able to directly connect their wallets and bid on NFTs. In that way, it will function like NFT marketplaces such as OpenSea. Sotheby’s, a competitor to Christie’s, also has an NFT marketplace, but it so far has largely delivered mixed results.
The inaugural auction held by Christie’s 3.0 will feature the works of Diana Sinclair, an 18-year old artist who was also recently signed to the United Talent Agency. Sinclair’s short video works are estimated at 6–8 ETH, or around $7,990–$10,650. Following the onset of a crypto winter during the first two quarters of 2022, the NFT space has been quiet, but according to Giles, the timing isn’t all that bad. She said that Christie’s decided to launch Christie’s 3.0.
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