Warner Bros Discovery Sports partners with metaverse specialist Infinite Reality
Warner Bros Discovery Sports (WBD Sports) is partnering with Infinite Reality to create new immersive digital experiences for sports fans powered by Web 3.0 and metaverse technologies. The deal sees Infinite Reality become the exclusive metaverse partner for Discovery Sports Events, a stable of managed properties.
The relationship is WBD Sports’ first to focus on the European market, with the two parties set to preview a metaverse experience during the UCI Track Champions League in December.“Warner Bros Discovery Sports’ partnership with Infinite Reality outlines how we plan to embrace the latest innovations and opportunities to deepen the connections between our audiences, owned series and brand partners to discover possibilities for new growth areas around different sports properties,” said François Ribeiro, head of Discovery Sports Events.
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