Chipotle CMO on 1 year in the metaverse: 'Nothing worse than branded content that sucks'
Chipotle launched its first branded Roblox experience in October 2021. Subsequently, the popular chain has strived to expand its presence on the platform and position itself as a forward-thinking, tech-savvy brand. Chipotle’s CMO Chris Brandt reflects on the brand’s year in the metaverse.
The problem is that the metaverse is notoriously confusing. Though it's a tipic that's often bandied about in board meetings, many brands are struggling to understand how they can establish a legitimate presence in this (still quite vague) virtual world. A small handful of brands, however, have managed not only to establish their presence in the metaverse.
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