Metaverse to play a key role for CEOs over the next two years
Some 90% of industry leaders in Saudi Arabia and 82% in UAE believe the metaverse will play a significant role in their plans over the next two years, a survey shows. This is according to Deloitte, which released its 2023 Global Marketing Trends report.
Deloitte Digital Partner, Hussein M Dajani said: "This survey provides valuable insights into the current state of marketing in the Middle East and the priorities for brands as they look to the future. We are encouraged to see a strong focus on sustainability, creative transformations, and the adoption of emerging technologies to drive growth and customer engagement.". 4% of company leaders in Saudi Arabia are highlighting their internal sustainability practices in their marketing efforts.
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