‘Digital twin’ tech is twice as great as the metaverse
Facebook went all in on the “metaverse” a year and a half ago. The company changed its name to Meta and started pumping a billion dollars a month into a Hail Maryboondoggle to achieve relevance in the post-social world to come. Now Meta finds itself entering a “metaverse winter”.
The metaverse isn’t a set of technologies; it’s a vision about future human culture. It’s about what product companies and the public might do with a set of technologies — mainly live and work in virtual spaces and play in virtual worlds. Apple has been developing what it calls “extended reality” hardware for two decades, and is now expected to roll out its first goggles later this year. The glasses will be virtual reality (VR) capable, but Apple will emphasize augmented reality (AR).
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