US' Victoria's Secret's brand Happy Nation debuts in metaverse
Happy Nation, the brand from US’ Victoria’s Secret, has announced its debut in the metaverse via an immersive integration on Roblox. The integration features a virtual Happy Nation hub with three obstacle courses (Obbys), each themed to reflect Happy Nation’s core pillars of being friendly to the planet, empowered to give, and connected to the community.
The integration also includes a play-to-donate partnership with philanthropic partner Undies for Everyone. Happy Nation launched in April 2022 with early details of plans to enter the metaverse, a first for any brand within the Victoria’s Secret family. As a fully digital brand for tweens, the Happy Nation hub on the Roblox platform is a unique way the brand plans to engage this key audience and inspire giving back to the community.
Source
@Metaverse_Web3_GameFi
